SplashCast From The Past: Dallas Convention and Visitors Bureau’s Social...
It’s been nearly a year since Splash Media spoke with Veronica Torres, director of diversity marketing at the Dallas Convention and Visitors Bureau and the leader of the CVB’s social media strategy....
View ArticleSocial Media Marketing: Twitter, Facebook Strut Their Stuff During The Weekend
The social media marketing world got a very positive peek at the near-future over the weekend. One of those glimpses came from the hallowed halls of research, the other from the lightning-fast track at...
View ArticleThe Week In Social Media News: Yammer Chatter, Twitter Talk
Did we all somehow stumble into Mr. Peabody”s Wayback Machine? The backstabbing Ewing clan is on TV again thanks to TNT”s revival of “Dallas,” and hair metal is making a comeback – at least in your...
View ArticleWhole Foods’ Lessons In Organic Social Media Marketing For Small Businesses
Anyone who lived in Austin, Texas in the early 1980s would probably remember how Whole Foods planted the seeds of success for what is now a worldwide grocery store business; it built strong ties with a...
View ArticleSplashCast: Google+ Hangouts And Your Local News
Its user numbers are still far below Facebook and Twitter. Yet Google+ is slowly gathering steam as a viable social network, largely due to one of its more interesting features: Google+ Hangouts, which...
View ArticleSocial Media and Healthcare: The Supreme Court and the ACA Ruling
At this point, it doesn’t really matter what your political views are on the Affordable Care Act; this week’s Supreme Court ruling lifts any uncertainty about the immediate future for healthcare in...
View ArticleSocial Media And Holiday Marketing: Creating A Star-Spangled Social Media...
What’s more American than parades, barbecues, fireworks and apple pie on the Fourth of July? Why, the sharing of pictures and comments on social media about parades, barbecues, fireworks and apple pie...
View ArticleSplashCast From The Past: Cisco Builds Its Social Network
It was April 2011 when Splash Media reached out to John Earnhardt, who leads the corporate communications/social media teams at networking giant Cisco. Since that time, Earnhardt’s company continues to...
View ArticleTwitter Business Marketing: Will New Search Features Help Business Content...
Facebook’s IPO face-planted and Google+ needs to add more users. Yet except for a June outage, Twitter keeps on flying right in its quest to become a useful and competitive social network. The addition...
View ArticleTwitter Marketing: Taco Bell and Old Spice Get Saucy On Twitter
Old Spice got up in Taco Bell’s face recently on Twitter, only to be taken down by the fast-food company’s saucy reply. At least, that was the initial story in the social media marketing blogosphere...
View ArticleSplashCast: Social Media and Growing a Business
For many, it’s the ultimate work-based fantasy: being their own boss, setting up a business right in their own home. Carrie Wilkerson did it. She left a career in teaching and built several businesses,...
View ArticleDallas Social Media Marketing: SMC Showcase Spotlights Video In Campaigns
The Social Media Club of Dallas staged its annual Social Media Showcase this week, allowing marketing specialists to highlight how they used Facebook, Twitter, blogs and videos to solve business...
View ArticleDallas Social Media Marketing: i Fratelli Pizza Cooks Up Lessons For Small...
This is part 2 of a blog post focusing on social media marketing success stories presented during the 2nd annual Social Media Showcase, sponsored July 19th by Social Media Club of Dallas. The goal was...
View ArticleSplashCast From The Past: Genghis Grill Keeps Feasting On Social Media
In August 2011, Splash Media invited Chiara Granado and Liz Jones from Genghis Grill to talk about the Mongolian barbecue chain’s social media marketing efforts. And since that time, the company has...
View ArticleLondon 2012: First Social Media Olympics
The Olympic Games may be a stellar gathering of accomplished athletes from around the world, but the International Olympic Committee (IOC) also has to think like a business. And for the first time, the...
View ArticleSocial Media as an Olympic Sport
Thanks to the London Summer Games, it’s hard not to get swept up in Olympic fervor. Every four years, thousands of athletes gather in the summer to compete for medals on behalf of their home country...
View ArticleProgressive’s Social Media Faux Pas
The entire social media community let out a collective gasp today in light of the newest social media faux pas, committed by none other than Progressive Insurance, one of America’s largest auto...
View ArticleSocial Learning: How Are Schools Using Social Media?
For those of us who use social media regularly—and can’t imagine not using it—it becomes fascinating to see how it is used in a variety of occupations. How are police using social media? Churches?...
View ArticleSplashCast: Blending Personal Communication into Business Social Media
http://youtu.be/-MN57Agj5qg Adam Ogden is the entrepreneur behind JuiceBlendz, and YoBlendz, two rapidly expanding restaurant chains that benefit from personal communication in their social campaigns....
View ArticleLatest Twitter Design Changes
We all know the Internet sometimes struggles when it comes to design changes (believe me, some people are still grumbling over Facebook’s Timeline), but, people of the Internet, I promise this latest...
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